Our consumerist culture has co-opted many churches, creating a mall-like environment marked by splashiness and simplistic messages. When the church becomes essentially a purveyor of religious goods and services, it reinforces the believer’s own consumerist habits, allowing him to pick and choose according to taste or functionality. Inhaling from the cultural atmosphere a mania for unlimited choice, churches breathe out as many different programs as possible, looking to accommodate as many different believers as possible. Perhaps unintentionally, this approach treats personal liberty and the inalienable “right” to choose as the highest goods of life.